How much do you know about your favorite social media websites? You may know how to use Facebook, for example, to interact with friends and perhaps push your own business to the next level. With all the accurate information that exists online, there are other pieces of information that, simply put, don't hold up. When it comes to social media myths, there are the ones that a Long Island advertising agency can easily debunk.
"A bigger fan base leads to bigger results." As reputable agencies along the lines of fishbat will tell you, this isn't always the case. A Facebook page could have as many as one million followers, but if they aren't properly engaged, this particular statistic will mean very little. In fact, you can get much more out of having a handful of followers that are genuinely interested in what you have to provide. Keeping your fan base engaged is paramount.
"If I use social media, I don't need a website." This is another myth that business owners can fall for. However, social media and unique websites fulfill different purposes. On one hand, social media is used to drive content and share content. On the other hand, a website offers more detailed information and, depending on how it's built, can create sales. Instead of favoring one over the other, focus on both to achieve maximum profit.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"All I need to succeed is social media." While the capabilities of social media in general are undeniable, this isn't the only tool you should rely on. A solid online marketing strategy requires a variety of tools. You're not going to be able to rank without SEO, for example. Without an understanding of web design, your website won't drive the traffic and engagement you're looking for. In simplest terms, social media alone won't serve you as well as you'd like.
"A bigger fan base leads to bigger results." As reputable agencies along the lines of fishbat will tell you, this isn't always the case. A Facebook page could have as many as one million followers, but if they aren't properly engaged, this particular statistic will mean very little. In fact, you can get much more out of having a handful of followers that are genuinely interested in what you have to provide. Keeping your fan base engaged is paramount.
"If I use social media, I don't need a website." This is another myth that business owners can fall for. However, social media and unique websites fulfill different purposes. On one hand, social media is used to drive content and share content. On the other hand, a website offers more detailed information and, depending on how it's built, can create sales. Instead of favoring one over the other, focus on both to achieve maximum profit.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"All I need to succeed is social media." While the capabilities of social media in general are undeniable, this isn't the only tool you should rely on. A solid online marketing strategy requires a variety of tools. You're not going to be able to rank without SEO, for example. Without an understanding of web design, your website won't drive the traffic and engagement you're looking for. In simplest terms, social media alone won't serve you as well as you'd like.
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Please contact fishbat to learn about how social media can help your business.. This article, Social Media Myths Debunked By A Long Island Advertising Agency has free reprint rights.