Can A Nonprofit Benefit From A Website Design Company?

By Arthur Williams


Regardless of the cause that you're passionate about, creating a nonprofit can help make a difference. Anyone that has ever done this, though, will tell you that it isn't as easy as it seems. There is ample work that goes into creating an organization like this, especially when it comes to building a website. Can a nonprofit benefit from a website design company? The simple answer is, "yes." For a more extended breakdown, read on.

A website design company can benefit a nonprofit from a branding standpoint. When you think about a nationally-known business, chances are that you can identify it by a logo, symbol, or some other visual cue. This is one of the reasons why Twitter has become so recognizable, as its blue, bird-shaped design transcends social media. Of course, there is more to know about building a nonprofit site, which the likes of Lounge Lizard can attest.

Another way for a nonprofit site to be built is to keep things as simple as possible. If someone clicks onto your site to learn about the cause that you're championing, such information must be easily accessible. This can be done in a number of ways, depending on the layout. If it's a scrolling site, the mission statement can be what visitors first see. From there, they can scroll down and slowly learn about the cause in question. If such information is difficult to find, the site won't perform as well.

You should also make sure that your site is mobile-friendly. Search engines place more emphasis on sites that translate well to several devices, meaning that the same experience should be had across the board. Furthermore, many people use their phones to go online to learn about a litany of topics, nonprofits included. This is all the more reason why web design should be carried out with a mobile focus in place.

Finally, if a nonprofit site is going to be as effective as possible, it must include a call to action. For those that don't know, CTAs are designed to further encourage those that may not have been fully onboard otherwise. When someone knows where to go, or who to call, they will be more likely to get involved and help the cause. If a CTA isn't present, it becomes needlessly difficult for someone to know what to do.




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