Video games are sold due to numerous variables. While it's important for them to be made and reviewed well, it's equally important for them to be effectively promoted to the masses. Internet marketing companies across the board can agree, and some advertising campaigns have been more successful than others. The following cases stand out the most, and chances are that you've heard of these titles already.
Let's start with The Legend of Zelda: Ocarina of Time 3D, which was released in 2011, for the Nintendo 3DS. Not only was this game a remake of a beloved action-adventure title, but it was bolstered by commercials featuring Robin Williams and his daughter, Zelda. The commercials captured the whimsical nature of the popular video game series, and it's easy to imagine that it helped with sales. Any Internet marketing company will say the same.
Mario Kart 8, which was the latest in a series of popular racing games, had its own effective promotional campaign. At a time when the Wii U's sales were slow to develop, this title helped it pick up the pace. According to names such as www.fishbat.com, following this game's release, Wii U sales increased by 666%. To say that this made a mark would be an understatement, and Internet marketing companies will be able to say the same.
Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.
One can go on and on about the marketing campaigns that video games benefited from, but these are a few of the most important ones. They have been able to do everything from tug at one's heartstrings to appeal to their sense of competition. It can be argued that these games would have sold well regardless, which may be true. However, if you have the right promotional campaigns in place, sales can only be helped.
Let's start with The Legend of Zelda: Ocarina of Time 3D, which was released in 2011, for the Nintendo 3DS. Not only was this game a remake of a beloved action-adventure title, but it was bolstered by commercials featuring Robin Williams and his daughter, Zelda. The commercials captured the whimsical nature of the popular video game series, and it's easy to imagine that it helped with sales. Any Internet marketing company will say the same.
Mario Kart 8, which was the latest in a series of popular racing games, had its own effective promotional campaign. At a time when the Wii U's sales were slow to develop, this title helped it pick up the pace. According to names such as www.fishbat.com, following this game's release, Wii U sales increased by 666%. To say that this made a mark would be an understatement, and Internet marketing companies will be able to say the same.
Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.
One can go on and on about the marketing campaigns that video games benefited from, but these are a few of the most important ones. They have been able to do everything from tug at one's heartstrings to appeal to their sense of competition. It can be argued that these games would have sold well regardless, which may be true. However, if you have the right promotional campaigns in place, sales can only be helped.
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