Faqs Regarding Co-Branded Cards.

By Vickie Anderson


Many people are still confused about the difference between co-branded cards and regular cards. Here are the answers to all of your questions regarding a co-brand card. What Is Co-branding? Co-branding means letting a strong or dominant brand represent your company by having their logo on your credit card. It is a partnership between you company and the brand; this helps your company provide satisfaction to your customers and employees as well.

Co-branding Co-branding means to have a brand or a bank finance you company. For example, let's say you co-brand with MasterCard and the local bank in which your company account is represented in. In order to avail its use, you will receive a card, such as the MasterCard credit card which will let you use the bank's money which can be returned later on.

These cards, such as a MasterCard credit card, make it easier for you to go about your business with your clients and customers. They allow you access to your money or the bank's money for your use, no matter where in the world you may be.

Gas Stations Gas stations accept cards which are co-branded such as a MasterCard credit card or a VISA prepaid card. They also let you benefit from special co-branded prepaid card programs which allow you to use the card to receive special points.

The same goes for a VISA credit or debit card as well. It lets you avail benefits from co-branded card programs which give you small discounts, and allow you to use card based services from anywhere you'd like.

Q.) Who Are These Cards Offered To? Most of the time co-branded cards are used by business owners depending on what type of business they have. Normally, these cards are requested by owners which have large scale businesses with a significantly large data base. Let's say you want to apply for the MasterCard credit card, but you do not know if you qualify for it. You may ask yourself a certain set of questions before you apply. These questions include:

Let us assume you apply for a MasterCard credit card; there are certain criteria you would have to consider, including the fact that is it needed? You must have a significant database of customers, must have repeat customers and customer loyalty, something that makes your business different from your competitors, customer leverage etc; if your company qualifies under all these situations, it is then eligible for the card.

Cards like the MasterCard credit card can be used at any store as long as the store accepts those cards. The benefit of having such a card is that you no longer have to worry about keeping cash with you and thus avoid being a target for thieves.

The best benefit you can get from this program is that both brands VISA and MasterCard are accepted internationally, meaning if you own a MasterCard Credit Card, you can avail it anywhere. This is why co-branded cards are healthy for businesses around the world.




About the Author: