4 Reasons Smartphones Matter For Website Development Companies

By Arthur Williams


While it probably goes without saying, most people have smartphones these days. Often regarded as miniature computers, these devices are designed to fulfill numerous purposes beyond those related to communication. In fact, many people use them to access the Internet, which the best website development companies in the world can attest. For a better understanding as to why smartphones matter so much, here are 4 reasons to note.

One of the purposes that smartphones serve the top web design companies in the world is that they tend to run sites smoother. There are many reasons for this, including the utilization of fewer assets. Reputable companies along the lines of Lounge Lizard know that these devices boast less power than traditional desktop computers. Ergo, sites should be responsive enough to be used across different devices. The aforementioned smoothness is nothing short of worthwhile.

Another purpose that smartphones can serve, from a web design standpoint, is the unique content that they can show compared to desktop and laptop computers. Written content is especially prevalent, and there are a few reasons for this. Not only do smartphones have less screen size, meaning that content has to accommodate them, but duplicate content can result in a negative SEO impact. To say that unique matters would be an understatement.

It can also be argued that websites accessed via smartphones have lower bounce rates. This is important since business owners want people to say on their sites for extended lengths of time. One of the reasons why someone might stick around is because a site engaged them enough to do so. Mobile devices seem to have a greater chance of maintaining one's attention, which is another important reason that should be noted.

Lastly, unlike other devices used to access the Internet, smartphones are portable. We carry these devices with us everywhere, meaning that it's possible for us to go online anywhere. If you're waiting at a doctor's office, for example, it's possible for you to connect to the Wi-Fi and check out your favorite site until your name is called. This is just one example, but it speaks volumes about the versatility that smartphones offer.




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