Twitch: Can Long Island Advertising Agencies Use It?

By Robbie Sutter


For those who enjoy gaming and entertainment as a whole, it's probably safe to say you've either spend time on, or heard about Twitch.tv. This website was launched in 2011, and has since then gained an audience that cannot be overlooked. Even though certain interests stand out more than others, one can make the assumption that it has its place in business. For this reason, I believe that it's important to note why Long Island advertising agencies may see it as advantageous.

You have to consider that Twitch.tv has been part of some history as of late. Last year, the well-known ecommerce platform known as Amazon purchased the aforementioned website for a sizable $970 million. To say that this has put certain plans into motion would be an understatement. However, even with this endeavor carried out, it's not like the site's popularity has taken a hit. If anything, one can make the argument that it has only grown.

Twitch.tv is brimming with content, some pieces perhaps more appealing to you than others. Most of the standout content relates to video games, including speedruns, which are attempts by gamers to compete certain titles in as little time as possible. In my time on the website, I have seen "The Legend of Zelda: Ocarina of Time" completed in the time it would take to finish even a single dungeon. This site has its perks, depending on what interests people have.

This focus on organic content has to stay consistent, if any Long Island advertising agency plans on making the most out of Twitch.tv as possible. Companies like fishbat must make it a point to look into what the greater audience on this website enjoys. As covered earlier, video games and sports are two of the main focal points, but how can this be applied to future marketing endeavors? This is where creativity must come into play, which is a quality that has been often associated with these sorts of businesses.

Without question, Long Island advertising agencies know that adapting to the times is crucial. This is especially true when you consider the litany of websites that exist, some gaining greater traction than others. Twitch.tv is most definitely a popular subject, especially amongst those who are into entertainment. Make sure that you know what content to create, based on the audience you're looking to target, and it won't be long until you start to see engagement.




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