Advertising And Bot Fraud To Be Investigated

By Jashua Moses


White Ops has been hired in order to target the major advertisers and see how they are going about their day-to-day practices. Are they only resorting to using bot fraud in order to get the attention of prospective customers? This is being done after a lot of claims are being made that the major advertisers are cutting corners and just using bot fraud to inflate numbers. White Ops is a renowned named in the advertising security world and will be using their research to put together a firm report by October.

The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?

All of the information that is tracked down over the course of this period (in August) will be put into a report by October. The idea is to gauge the situation and see how bad it really is. This will be the best way to get a feel of what the actual problem is and if customers should be getting better than what they are right now.

White Ops will be looking to get this report in as soon as possible and have already started working on putting together codes and tricks. They will want to have everything in line to make sure they are able to track all of the bots that are out there working on behalf of the major advertisers around the nation. The goal is to not only reduce the amount of bot fraud, but to essentially get rid of it and this is the first step in the process.

Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.

The White Ops campaign is going to bring forth a lot of answers as to how far the bot fraud problem goes and how it has to be tackled. Their recommendations are going to be used by the ANA to establish their next course of action against the top 30 advertisers.




About the Author: