Using Google Plus And Youtube For Marketing Purposes

By Yussef Smith


Google users can now use their Google accounts to log on to YouTube and upload videos. If you use Google Plus and YouTube for marketing purposes, you should know that it is possible to share YouTube videos with the members of a Google Plus Circle.



As an online marketer, it is important to build value for your products and your content. People will not subscribe to your newsletter or follow you on social media unless they see your content as valuable and interesting.

Making your video content exclusive is a way of making it more valuable in the eyes of your audience. If you share interesting videos with the members of a Circle, more clients will want to join this Circle and get access to the exclusive content. And this exactly what you would want as well.

Exclusivity is a great way to generate some interest for your brand. If clients have the impression that they are receiving special treatment by getting access to your videos, they will feel appreciated and will develop an even more positive image of your brand.

Uploading videos to YouTube and sharing them only with the members of a Google Plus Circle is a great way to make your content more desirable. Don't hesitate to create different Circles so you can tailor the content you are sharing, for instance so you can offer exclusive incentives to potential clients or reward your best customers with better coupon codes.

This feature means that video content can now be made exclusive to a Google Plus Circle. If you have been thinking about starting a video blog or using video content to present your products in an original manner, setting your video as private means that they will not impact the initial impression a person would get from your brand and its online presence. This gives you more control over the content you expose your audience to as they learn more about your products. You could for instance create some private videos to show products before you release them to a select few customers. You could also share some coupon codes or information about promotional offers only to a specific group of customers. Google Plus makes it easy for you to create and manage circles so you can organize your contacts in function of how likely they are to purchase a product and share adapted video content with each target group.




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