4th Generation Communications is one of the industries leading players in Online Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you need to get your point across as fast as possible.
We live in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of companies fighting for customers attention is increasing.
As business owners it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos are a bit harder than other forms of advertising such as banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. Usually we cannot force our clients to click our video to watch it, it is totally up to them.
2 Things That Will Get Your Customers To Click On Your Video
There are two important aspects you have got to get right to increase the odds of consumers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that is two to three minutes. Though three minutes might not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the day to day activities that they forget things such as brand naming. This is a critical facet of your marketing program and may be taken seriously, because in the end it will skyrocket your ROI.
We live in the digital age and our customers are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of companies fighting for customers attention is increasing.
As business owners it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos are a bit harder than other forms of advertising such as banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. Usually we cannot force our clients to click our video to watch it, it is totally up to them.
2 Things That Will Get Your Customers To Click On Your Video
There are two important aspects you have got to get right to increase the odds of consumers watching your video. You should first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they look at the time of your video and it is an hour long, they are going to keep moving.
Videos that are under a minute will get played more frequently than a video that is two to three minutes. Though three minutes might not seem like a very long time, on the Internet it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the day to day activities that they forget things such as brand naming. This is a critical facet of your marketing program and may be taken seriously, because in the end it will skyrocket your ROI.
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Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.