The Functions Of Name Tags For Employees

By Dorothy Myers


Name tags are essential tools for marketing in the contemporary world. Numerous organizations have their staff wearing these badges so that they can attract prospective clients during events. In most corporate events, networking is highly dependent on participating parties identifying each other and communicating. These two aspects of marketing are now very sophisticated, even though a while back they were simple tools.

Typically, a name tag will contain the name of the wearer. Depending on the audience and the nature of the event, name tags for employees may also contain other pieces of information about the wearer, the event, and the company they represent. These pieces of information include job position, company being represented, and responsibility of the wearer at the event. This way, anyone who needs to converse with the wearer can just look at the badge and know about relevant information about the individual.

These badges only become effective when they are designed properly. Good design can be achieved through using appropriate font size and type. Font types vary in nature, some are easily readable whereas others need the reader to use more effort to be able to read them. At the same time, small fonts may be completely impossible to read for some people.

White and black badges are very easy to design and cheap to buy. However, they are not as effective as multi-colored ones. Multi-colored badges show various pieces of information such as event description, company logo, and job titles much better than black and white ones. By using multiple colors, it is also possible to make use of company colors, which make identification much easier.

To protect badges against wear and tear during conferences, they are usually enclosed in plastic pouches. Furthermore, such cards are conventionally fit with QR codes or barcodes for granting users entry to varied amenities among other reasons. For this purpose, it is critical to make sure that plastic sleeves used to enclose the cards can allow barcodes or QR codes to be scanned easily. This capability should always be tested first before the material is used to make the badge.

Amongst other things, the durability of the badge is always very crucial. Durability ensures that they can be used regularly in multiple events. Again, some events do last for several days or weeks before they end. Hence, the card must be manufactured using heavy vinyl. However, thin vinyl tags are good enough when events are meant to last for a day or so.

To save more on badges, it is advisable to always buy in bulk. For instance, instead of buying just 50 cards or lanyards, one can go ahead and buy 500. The remaining cards or lanyards can be kept for use in the future. The purpose of this is that there are a lot of savings obtained from bulk purchases.

Generally, measurements for a badge are usually 4 inches by 3 inches. Others usually produce badges that are too big or too small. Big size renders cards awkward while small sizes render them ineffective at their work.




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