Videos on LinkedIn have been shown to drive more engagement than text posts, which speaks volumes about the importance of the former. Despite the fact that this social media network has made strides in making video production and posting easier, there are many users that don't know how to go about this. Fortunately, such an endeavor isn't as difficult as it appears. Here are a few qualities that LinkedIn videos should have to achieve Long Island advertising success.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Focused - In addition to being relatively short in length, LinkedIn videos must be content-focused. What is it that you plan on providing your core audience? Are you looking to cover industry information that will help them stay in the loop? What if you're more into providing advice that will help aspiring entrepreneurs reach their dreams? These are just a few examples of content that your videos can provide to LinkedIn users.
Stable - When it comes to video recording, especially in the age of smartphones, stability of your mobile device is important. There are many people that tend to record with both vertical and horizontal angles, which does nothing but create a disjointed viewing experience. Your LinkedIn videos will benefit from a more stable orientation, regardless of the one you choose.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Focused - In addition to being relatively short in length, LinkedIn videos must be content-focused. What is it that you plan on providing your core audience? Are you looking to cover industry information that will help them stay in the loop? What if you're more into providing advice that will help aspiring entrepreneurs reach their dreams? These are just a few examples of content that your videos can provide to LinkedIn users.
Stable - When it comes to video recording, especially in the age of smartphones, stability of your mobile device is important. There are many people that tend to record with both vertical and horizontal angles, which does nothing but create a disjointed viewing experience. Your LinkedIn videos will benefit from a more stable orientation, regardless of the one you choose.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
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Consult fishbat to discover more about LinkedIn and other social networking websites.. Free reprint available from: Linkedin Video Qualities To Achieve For Long Island Advertising.