Postcards are rectangular thick paper or thin cardboard meant to write and mail without an envelope and could either require stamps or have one already printed on it. Novelty postcards are those made from materials uncommon for this use. These cards usually have images printed on them which can either be paintings, tourist destinations, buildings, vehicles and portraits while blank ones are also available.
There are different reasons in sending this instead of letters such as its cheaper cost and a way in showing your correspondence on where you are right now when sending it. Another use it has is for businesses to send postcard advertising for marketing products and services that they have. Here are different tips for maximizing effectiveness of increasing website traffic and producing sales leads.
Make sure this goes to prospects who may be interested with your offer and had historically acted on these offers they liked. Example is to send it to individuals who requested details about products and services that is similar to what you are offering. These lists can be acquired through most brokers of mailing lists.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because no envelopes are used to send postcards, messages are able to be read directly which is unavoidable for most people. Use this advantage in writing a message that immediately captures their attention and is direct to the point. Make it brief as well as easy to read to make them readable even with just a glance.
Send them with a first class mail service because these are only a few cents more expensive compared to standard ones if its size follows the requirement. The delivery is prioritized over the other classes meaning they arrive faster to the intended receivers. Doing this gives you the chance of getting more replies from the customers you targeted.
Send them to time their arrival during Wednesdays or Tuesdays because the volume of mails in these days are lighter than the other days. This would mean less competition for the postcard you sent from others delivered in that same day together. Avoid their arrival to be on Mondays because this day is the busiest for most people.
Avoid spending much with your designs and prints because colorful and elegant ones are expensive unless these services are what you offer. Those with simple designs can just be made using your own computer and print it yourself or with the help of printing companies. Be sure to follow these tips if you want an increase of website traffic or sales.
There are different reasons in sending this instead of letters such as its cheaper cost and a way in showing your correspondence on where you are right now when sending it. Another use it has is for businesses to send postcard advertising for marketing products and services that they have. Here are different tips for maximizing effectiveness of increasing website traffic and producing sales leads.
Make sure this goes to prospects who may be interested with your offer and had historically acted on these offers they liked. Example is to send it to individuals who requested details about products and services that is similar to what you are offering. These lists can be acquired through most brokers of mailing lists.
Design postcards with a look of coming from a friend having a message for them instead of looking like a magazine ad. This can make the readers react pleasantly with the card that appear friendly for them instead of harshly reacting to those advertisements they usually get in the mailbox. Doing this may boost how many replies you could get.
Do not use the postcards to close sales because there is not enough space for giving all the needed information to make such decision. Use it instead to generate inquiries with brief mentions of major benefits they can get from the offers you have. Motivate them then to ask for further information by printing your website or contact number.
Because no envelopes are used to send postcards, messages are able to be read directly which is unavoidable for most people. Use this advantage in writing a message that immediately captures their attention and is direct to the point. Make it brief as well as easy to read to make them readable even with just a glance.
Send them with a first class mail service because these are only a few cents more expensive compared to standard ones if its size follows the requirement. The delivery is prioritized over the other classes meaning they arrive faster to the intended receivers. Doing this gives you the chance of getting more replies from the customers you targeted.
Send them to time their arrival during Wednesdays or Tuesdays because the volume of mails in these days are lighter than the other days. This would mean less competition for the postcard you sent from others delivered in that same day together. Avoid their arrival to be on Mondays because this day is the busiest for most people.
Avoid spending much with your designs and prints because colorful and elegant ones are expensive unless these services are what you offer. Those with simple designs can just be made using your own computer and print it yourself or with the help of printing companies. Be sure to follow these tips if you want an increase of website traffic or sales.
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