If you are trying to generate leads and sales, Pay Per Click advertising is one of the fastest, cost-efficient ways to do so. With an excellent Adwords campaign you can quickly generate a lot of high quality, high converting traffic. On the other hand, a campaign that is not optimized can be a huge money sink and send you irrelevant traffic that costs more than you should be spending.
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: Bail Bond Pay Per Click Advertising (PPC) is one of the fastest ways to generate targeted traffic to your business website. Using Google Adwords you can almost instantly start appearing at the top of search engines, driving potential customers to your Bail Bond Business right away.
Another huge factor that determines your quality score (and ultimately how much you pay for each ad) is the clickthrough rate (CTR). Your CTR is the percentage of views which actually click on your ad and visit your site. The higher your CTR, the less you have to pay for your PPC campaign.
They can attract a massive amount of search volume to your site, but if you are targeting a very specific market most of the traffic you are receiving could be from visitors that are not actually going to buy your product or service. Adjusting your match types for broad searches can help narrow down your audience and better qualify any leads. That way you get more people who are actually looking to do business with you rather than advertising in front of people who really aren't looking for your service.
Testing is extremely important. Instead of creating a single ad and hoping that it does well, creating multiple ads with slight tweaks (such as a different call to action, a different way of displaying the URL, or a different title) will help you analyze which ad is receiving higher click through rates. Make sure that you only change one element on each variation so you can see exactly what is making the difference. By testing you will be able to increase your quality score and save money on your pay per click advertising.
To make sure your campaign is performing exactly how it should here are a few mistakes you should avoid: Bail Bond Pay Per Click Advertising (PPC) is one of the fastest ways to generate targeted traffic to your business website. Using Google Adwords you can almost instantly start appearing at the top of search engines, driving potential customers to your Bail Bond Business right away.
Another huge factor that determines your quality score (and ultimately how much you pay for each ad) is the clickthrough rate (CTR). Your CTR is the percentage of views which actually click on your ad and visit your site. The higher your CTR, the less you have to pay for your PPC campaign.
They can attract a massive amount of search volume to your site, but if you are targeting a very specific market most of the traffic you are receiving could be from visitors that are not actually going to buy your product or service. Adjusting your match types for broad searches can help narrow down your audience and better qualify any leads. That way you get more people who are actually looking to do business with you rather than advertising in front of people who really aren't looking for your service.
Testing is extremely important. Instead of creating a single ad and hoping that it does well, creating multiple ads with slight tweaks (such as a different call to action, a different way of displaying the URL, or a different title) will help you analyze which ad is receiving higher click through rates. Make sure that you only change one element on each variation so you can see exactly what is making the difference. By testing you will be able to increase your quality score and save money on your pay per click advertising.
About the Author:
Robert P. Williams, Owner of Best Bail Bond Ads Offers a Free "No Obligation" Mini Audit to help you evaluate how much money is being wasted on your pay per click adwords campaign.