Facebook has become one of the biggest websites on the internet, millions of people are on the popular social network each day which makes it a perfect place to build a targeted audience for any company, product or service. If you have a business then you know how important leads can be, which is why having a targeted source for traffic is important.
If your goal is to improve your audience or fan base on Facebook then you really need to be careful on how you take care of your business page. One of the things we recommend is to have an active wall where not only do you share stuff related to your business but also non-business related content.
It's important that you understand and use the various tools that Facebook has at your disposal. For example using Facebook Offers, Promoted Posts or PPC advertising to increase your exposure. You can use these tools to reach people who have never heard about your products or business.
Now the look and feel of your Facebook business page is important. Things like having custom tabs that can be frequently asked questions, video tutorials or external links to other websites. Your page should have a professional look and feel, which is why we strongly recommend you get a good design for your header image so visitors instantly recognized your brand.
The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It's no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.
If your goal is to improve your audience or fan base on Facebook then you really need to be careful on how you take care of your business page. One of the things we recommend is to have an active wall where not only do you share stuff related to your business but also non-business related content.
It's important that you understand and use the various tools that Facebook has at your disposal. For example using Facebook Offers, Promoted Posts or PPC advertising to increase your exposure. You can use these tools to reach people who have never heard about your products or business.
Now the look and feel of your Facebook business page is important. Things like having custom tabs that can be frequently asked questions, video tutorials or external links to other websites. Your page should have a professional look and feel, which is why we strongly recommend you get a good design for your header image so visitors instantly recognized your brand.
The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It's no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.
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