Long Island SEO: What To Ask Regarding Website Security

By Arthur Williams


In the digital age that we live in today, it should come as no surprise that every business should have a website. With that said, developing one from the ground up isn't always easy, as there are many factors to account for. One of the most important, not only for Long Island SEO but the user experience, is security. For those that would like to get the most out of website security, here are just a few questions that are worth asking.

"How does website security impact SEO?" According to companies like fishbat, these two factors are more closely linked than you might think. It's important to note that search engines place more focus on websites that are safe to use. What this means is that when a user clicks on a link, they should be directed to a site that will not put them, or their information, at risk. Anyone that works in SEO will tell you the same.

"If I make my website more secure, what do I stand to gain?" Depending on what your website has to offer, there is plenty to gain. First, if you work in ecommerce, you will be able to increase the potential sales that you see. The majority of shoppers will do business with sites that they can trust. It's also worth noting that a secure website can bolster your online reputation. This goes a long way in other aspects of marketing, which speaks volumes about its value.

"How can I improve my website's security?" First, install an SSL certificate, which will provide encrypted communications between the website and its users. If you see a website with the extension "https," as opposed to "http," it has an SSL certificate built in. Second, when it comes to the backend of the website, use logins that only you, as well as trusted partners, know. By being mindful of usernames and passwords, you can make your site that much more secure.

As you can see, there is much to know about website security, whether in regard to SEO or business in general. It's important to keep your site operating on a high level, so utilize this information moving forward. If you feel like you require more help, it may be in your best interest to consult an SEO or marketing agency. They will be able to evaluate your website and see what can be done to make it more prominent in search engine results.




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