No matter how proud you may be of your company's website, this doesn't take away from the possibility of improvement. Anyone that works in Long Island SEO will tell you that if a site isn't expertly designed, it will stand a lesser chance of ranking. Ergo, you'll reach fewer people. When it comes to the complaints that the average user would have about a website, here are the 3 most common ones, and now they should be addressed.
"Your website takes too long to load." When it comes to websites and SEO, performance cannot be overlooked. According to reputable authorities on marketing, www.fishbat.com included - slow performance can be attributed to different factors. Perhaps there are multiple plugins installed; you may be able to remove them and not negatively impact your site. Maybe you can remove some of the more intensive types of content, video included. These are just a few ways to improve your site's overall performance.
"I can't find what I'm looking for on the website." When you click on a website, there's usually a purpose in mind, whether it's learning new information, making a purchase, or what have you. Actions like these should be easily performed with minimal navigation. Otherwise, it can make the user experience more difficult than it should be. By keeping this in mind, you will be able to develop a more solid website with minimal technical hiccups.
"The website appears cramped or difficult to read on my phone." This can be attributed to a lack of responsiveness, which allows websites to adjust based on the devices they're being accessed through. For example, if you visit a site on your smartphone, you will still be able to access information through the smaller screen. The more responsive a site is, across a number of devices, the better it will perform, even beyond SEO.
For those that feel like their websites aren't performing well, listen to criticisms that your audience gives. Listen to what they have to say so that you can make the proper changes. It doesn't matter if they're in relation to your website's content, layout, or overall performance. By understanding the ways to improve your site, you will be able to make it rank higher, thereby increasing the traffic that it will see in the long term.
"Your website takes too long to load." When it comes to websites and SEO, performance cannot be overlooked. According to reputable authorities on marketing, www.fishbat.com included - slow performance can be attributed to different factors. Perhaps there are multiple plugins installed; you may be able to remove them and not negatively impact your site. Maybe you can remove some of the more intensive types of content, video included. These are just a few ways to improve your site's overall performance.
"I can't find what I'm looking for on the website." When you click on a website, there's usually a purpose in mind, whether it's learning new information, making a purchase, or what have you. Actions like these should be easily performed with minimal navigation. Otherwise, it can make the user experience more difficult than it should be. By keeping this in mind, you will be able to develop a more solid website with minimal technical hiccups.
"The website appears cramped or difficult to read on my phone." This can be attributed to a lack of responsiveness, which allows websites to adjust based on the devices they're being accessed through. For example, if you visit a site on your smartphone, you will still be able to access information through the smaller screen. The more responsive a site is, across a number of devices, the better it will perform, even beyond SEO.
For those that feel like their websites aren't performing well, listen to criticisms that your audience gives. Listen to what they have to say so that you can make the proper changes. It doesn't matter if they're in relation to your website's content, layout, or overall performance. By understanding the ways to improve your site, you will be able to make it rank higher, thereby increasing the traffic that it will see in the long term.
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To learn more about SEO, and advertising overall, go to fishbat.. Free reprint available from: Long Island SEO: How To Handle The 3 Biggest Website Criticisms.