Long Island SEO: 4 Things To Know Regarding Product Pages

By Rob Sutter


No matter what ecommerce site you prefer - it could be Amazon, eBay, or some other platform entirely - you've come across more than a few product pages. However, the ones that rank on search engines have substantial work into them from a Long Island SEO standpoint. What does this work entail, you may wonder? In order to make your product page rank, so that they can yield more sales, keep the following 4 tips in mind.

One of the most important things to know about ecommerce - and the likes of fishbat.com will agree - is that product descriptions matter. These are designed to inform people about the products they're interested in, but this doesn't mean that this is the only factor that matters. Long Island SEO specialists will stress the importance of keywords, as they will be the terms you'll want to rank for. By strategically placing said keywords in your descriptions, your rankings will improve.

You should also develop your product pages so that they allow reviews to be posted. It's important to note that when someone is looking to make a purchase, big or small, they will most likely focus on what previous customers said. This is where said reviews come into play, but many sites actually allow them on their product pages. These will show up as star ratings on Google, which will encourage these customers to click.

What about the titles that your product pages have? You'll want them to be as unique as possible, which can be difficult when you consider that virtually everything has been done already. This doesn't mean that you shouldn't switch up how your titles look. Keep in mind that they should stay relevant to whatever it is you're trying to sell. If you follow these rules, you'll be able to generate more clicks and gain SEO juice.

What might be the most important step to follow is the testing of your product pages. After all, they may not perform as well as you'd like, which can have a negative impact on rankings. If your pages have broken links, fail to quickly load, or aren't responsive across different platforms, they won't show up when potential consumers perform Google searches. In order to avoid this mishap, test out your pages before they launch.




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