Most people are surprised to learn that, second only to Google, the global video repository, YouTube, is one of the most massive search engines in the world. This is because people want visual answers to their questions. One of the major explanations for this uptick in YT searches is because of the success of YouTube marketing in Los Angeles. If you own a business or have a product to sell, learning how to leverage YouTube should be your main strategic priority this year.
Without a doubt, Los Angeles is the ultimate example of a sprawling metropolis. It is the second-largest city in the country, and the largest city in California. It is a target-rich environment for businesses looking for visual backgrounds to highlight their marketing messages.
Tucked cosily between the Sierra Nevada mountain range to the east and the vast Pacific Ocean to the west, the entire LA metropolitan area experiences a subtropical climate. This translates to cool, mild, wet winters and hot, dry summers. The city is actually surrounded on three sides by mountains with an average elevation of 3,000 metres if you measure height the European way, or 10,000 feet if you are an American.
Together with nearby Hollywood, LA is a major part of the entertainment industry in the United States. The gross metropolitan product (GMP) of LA is in the realm of $831 billion, making it the third largest economy in the world. It leads the world in the creation of video games, recorded music, and television and motion picture production.
Without even setting foot on paved land, you will find that the city is teeming with natural subjects for capturing on video. Away from the concrete jungle, there are abundant scenes of mountains, sandy beaches and nature reserves. Each of these environments has multiple mini ecosystems supporting a rich variety of fauna and flora. The sights and sounds of pounding surf provide a perfect background to whatever you are trying to promote.
True, there are serious risks all over the Golden State, not just LA. The state is riddled with earthquake faults. While its residents casually brace for the "Big One, " there have been a number of seismic incidents over the past few years. Whittier Narrows, San Fernando, and Northridge have all experienced major shakes. While Californians remain perenially sanguine about the prospect of a tsunami, they should not be. As recently as 1960, the harbor was damaged by a tsunami caused by the Valdivia quake in 1960. If you get your timing right, these, too, can make compelling visual images.
Why should a business or service bother with hiring a video marketing service? As simple as it looks, and as skillful and creative as we all are with our mobile phones, professional-looking videos take a certain amount of know-how. It's not rocket science, but there is a knack to making them look professional without spending a fortune, and making recordings that sell without being shabby.
There is another, more subtle, aspect to producing marketing videos. There is a right audience, and there is a wrong audience, and it takes skill and experience to identify the right one while deflecting the wrong one. Just because someone has the cash and the desire does not mean they are a viable business prospect. Getting involved with the wrong clientele can do your business more harm than good in the long term.
Without a doubt, Los Angeles is the ultimate example of a sprawling metropolis. It is the second-largest city in the country, and the largest city in California. It is a target-rich environment for businesses looking for visual backgrounds to highlight their marketing messages.
Tucked cosily between the Sierra Nevada mountain range to the east and the vast Pacific Ocean to the west, the entire LA metropolitan area experiences a subtropical climate. This translates to cool, mild, wet winters and hot, dry summers. The city is actually surrounded on three sides by mountains with an average elevation of 3,000 metres if you measure height the European way, or 10,000 feet if you are an American.
Together with nearby Hollywood, LA is a major part of the entertainment industry in the United States. The gross metropolitan product (GMP) of LA is in the realm of $831 billion, making it the third largest economy in the world. It leads the world in the creation of video games, recorded music, and television and motion picture production.
Without even setting foot on paved land, you will find that the city is teeming with natural subjects for capturing on video. Away from the concrete jungle, there are abundant scenes of mountains, sandy beaches and nature reserves. Each of these environments has multiple mini ecosystems supporting a rich variety of fauna and flora. The sights and sounds of pounding surf provide a perfect background to whatever you are trying to promote.
True, there are serious risks all over the Golden State, not just LA. The state is riddled with earthquake faults. While its residents casually brace for the "Big One, " there have been a number of seismic incidents over the past few years. Whittier Narrows, San Fernando, and Northridge have all experienced major shakes. While Californians remain perenially sanguine about the prospect of a tsunami, they should not be. As recently as 1960, the harbor was damaged by a tsunami caused by the Valdivia quake in 1960. If you get your timing right, these, too, can make compelling visual images.
Why should a business or service bother with hiring a video marketing service? As simple as it looks, and as skillful and creative as we all are with our mobile phones, professional-looking videos take a certain amount of know-how. It's not rocket science, but there is a knack to making them look professional without spending a fortune, and making recordings that sell without being shabby.
There is another, more subtle, aspect to producing marketing videos. There is a right audience, and there is a wrong audience, and it takes skill and experience to identify the right one while deflecting the wrong one. Just because someone has the cash and the desire does not mean they are a viable business prospect. Getting involved with the wrong clientele can do your business more harm than good in the long term.
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