Tumblr & 3 Pointers Amongst Online Marketing Companies

By Arthur Williams


Tumblr is, admittedly, one of the less utilized platforms amongst online marketing companies. Does this necessarily mean that this is a reflection of the site's worth? From what I have seen, a website like this is designed for engagement, which is especially worthwhile when you consider the broad audience that this website has. With that said, there's a certain way of going about utilizing Tumblr for the sake of broader marketing purposes.

No one can dispute the fact that Tumblr has an entertainment aspect to it. There are various interests to take into account, meaning that users of various ages, backgrounds, and demographics can be appealed to. It's a strong perk Tumblr has, which may be put to use by online marketing companies across the board. In order to utilize this microblogging more effectively, though, here are 3 of the strongest talking points illustrated by firms the likes of fishbat.

Tumblr, for those who do not know, can be used across different platforms. Yes, the actual website accessed via computers is strong, but does this necessarily mean that such a tool is the only one to utilize? Tumblr has its own mobile app to consider as well, which works relatively well across tablets and phones alike. If you require accessibility to the utmost degree, Tumblr is not much different from other social media platforms in this regard.

You should also make it a point to know when the best times to post on Tumblr are. Given the broad audience on this website, as mentioned earlier, you have to know that school and work hours must be accounted for. As a result, it may be in your best interest to post later on in the day, as well as certain times during weekends. If you take part in these endeavors, your posts will not be lost in the feeds of others, which can result in more reblogs and likes as well.

Finally, please make use out of relevant hashtags. Not unlike Twitter, the goal of Tumblr hashtags is to make your posts searchable, which is what ultimately leads to awareness for new companies. Without these, unless you have a solid audience set in place, chances are that you won't be able to make the kinds of strides on Tumblr that you would like. As long as this is done, there's no doubt that the microblogging mogul will be that much more influential.




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