To say that search engine optimization matters would be an understatement, and anyone that works in Long Island SEO will agree. It will help businesses rank across a variety of search engines, provided they focus on the right terms. With this in mind, let's discuss long-tail keywords, which can be used to help businesses accomplish this very goal. With these following questions and answers, this particular topic will be easier to digest.
"What, exactly, are long-tail keywords?" According to reputable authorities on marketing, fishbat.com for example, long-tail keywords are longer phrases that are used to help companies rank across different search engines. They tend to be anywhere from three to four words in length, too. While they are lengthier than broader SEO keywords, you will soon see that they are invaluable in their own right.
"Why should I spend time going after long-tail keywords?" First, they will help you expand your backlink portfolio. This is useful since it shows that you have a more natural presence online, which cannot be easily obtained if you focus on same keywords over time. Second, long-tail keywords tend to be less competitive, which is ideal for new businesses and those that haven't invested in much in Long Island SEO. The opportunities that said keywords offer shouldn't be ignored.
"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.
"Should I rely on long-tail keywords alone, or do I need more variety?" The latter should be your focus. Make no mistake about it: long-tail keywords are incredibly beneficial from an SEO standpoint. However, they won't yield the optimal results you're looking for, which is why multiple terms should be focused on. By keeping your SEO efforts varied, in this respect, you will be able to drive more traffic to your business.
"What, exactly, are long-tail keywords?" According to reputable authorities on marketing, fishbat.com for example, long-tail keywords are longer phrases that are used to help companies rank across different search engines. They tend to be anywhere from three to four words in length, too. While they are lengthier than broader SEO keywords, you will soon see that they are invaluable in their own right.
"Why should I spend time going after long-tail keywords?" First, they will help you expand your backlink portfolio. This is useful since it shows that you have a more natural presence online, which cannot be easily obtained if you focus on same keywords over time. Second, long-tail keywords tend to be less competitive, which is ideal for new businesses and those that haven't invested in much in Long Island SEO. The opportunities that said keywords offer shouldn't be ignored.
"Can long-tail keywords be targeted?" Yes, they can be, especially when it comes to geography. To expand on this, if you run a restaurant in Tampa, you may want to focus on appealing to potential guests on a local basis. 'Restaurants in Florida' and 'Florida restaurants near me' would be good terms to start with. Not only are these specifically targeted to your audience, but they will help drive traffic, benefiting your business in the long term.
"Should I rely on long-tail keywords alone, or do I need more variety?" The latter should be your focus. Make no mistake about it: long-tail keywords are incredibly beneficial from an SEO standpoint. However, they won't yield the optimal results you're looking for, which is why multiple terms should be focused on. By keeping your SEO efforts varied, in this respect, you will be able to drive more traffic to your business.
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To learn more regarding SEO, as a whole, please consult fishbat.. Free reprint available from: Long-Tail Keywords: The Long Island SEO Inquiries Worth Asking.