Long Island Advertising: The Do's And Don'ts Of Creating Apps

By Arthur Williams


Smartphones are often regarded as miniature computers, not only because of their communicative abilities but the various programs that can be launched as well. The latter is where the topic of app development comes into play. As you may have already guessed, creating a program like this is no small feat, especially for those that are inexperienced. If you're looking to get involved, though, here are some do's and don'ts that Long Island advertising agencies can share.

First, understand that ease of use matters. Anyone that's experienced in mobile app development will stress that you keep things simple, especially if your apps are designed to appeal to many different groups. Test out your app before it's launched; does it take more than a few taps or swipes to get to a point of interest? Is the interface clunky or needlessly complicated? These are just a few variables that can interfere with the aforementioned ease of use.

Another way to go about app development is with regular security updates. While you may already know that mobile apps should be safe to use, this doesn't mean that you should limit matters to the initial update. In fact, by routinely keeping your app up-to-date, in this regard, you won't have to worry about information becoming compromised. This is especially true for programs that are used for ecommerce purposes, as sensitive information is more likely to be exchanged.

Now let's discuss some of the things to avoid in creating mobile apps, starting with a lack of smart branding. One of the rules of creating apps for companies is to stay on brand, from color choices to font styles, as these should reflect the companies in question. This logic is no different from other promotional tools, including online brochures and websites. When everything related to a business is on brand, overall performance will increase.

It's also worth noting button size on your app's interface. As users navigate your program, they should be able to easily move from one section to the next. This is done largely with buttons that can be tapped, swiped, or otherwise accessed. Make note of your app's buttons and see if they can be easily accessed. If it's proving difficult for this to happen, then you may have to go back to the drawing board and make the proper adjustments.




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