This past September, the Internet was abuzz regarding Dunkin' Donuts changing its name to simply "Dunkin'." No matter what your viewpoint on the story may be, it's one of many instances when companies, which have been around for a long time, decided to rebrand in this way. Internet marketing companies will tell you that some changes have been more positive than others. Here are just 4 examples that are worth recognizing.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
Another big name change that Internet marketing companies can recognize stems from a small website called AuctionWeb. It was founded in 1995 by Pierre Omidyar, who specialized in computer technology, with the intent to hold online auctions. What's interesting about AuctionWeb is that it was more of a side project for Omidyar, but the high traffic volume that the site saw helped it become something more. In 1997, its name was changed to eBay, and the rest is history.
It can be argued that Google is one of the most commonly linked names to the Internet, so it should come as no surprise that people would want to learn about its past. It was originally conceived, in 1996, as BackRup, a search algorithm developed by two Stanford University students. It was so advanced that it pulled up more relevant results that many search engines that were active at the time. The rest was history, as we know now this underground algorithm of sorts as arguably the most prominent search engine in the world today.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
Another big name change that Internet marketing companies can recognize stems from a small website called AuctionWeb. It was founded in 1995 by Pierre Omidyar, who specialized in computer technology, with the intent to hold online auctions. What's interesting about AuctionWeb is that it was more of a side project for Omidyar, but the high traffic volume that the site saw helped it become something more. In 1997, its name was changed to eBay, and the rest is history.
It can be argued that Google is one of the most commonly linked names to the Internet, so it should come as no surprise that people would want to learn about its past. It was originally conceived, in 1996, as BackRup, a search algorithm developed by two Stanford University students. It was so advanced that it pulled up more relevant results that many search engines that were active at the time. The rest was history, as we know now this underground algorithm of sorts as arguably the most prominent search engine in the world today.
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