Are you getting the most that you can out of LinkedIn from a business standpoint? If not, you should know that there are numerous advertising options, provided you're willing to invest in them. There's no denying the fact that this professional social media platform matters, but many people don't know that it can actually grow your business. Here are 3 paid ad options on LinkedIn that you might want to use for Long Island advertising.
Display Ads - If your goal is to advertise on LinkedIn, as well as direct people to your website, display ads are worth noting. According to companies like fishbat, these are usually implemented so that users can be directed to websites. This can be done through static images or videos, though the latter option tends to be more effective. Regardless of the media you decide to go with, display ads can provide an excellent promotional opportunity on LinkedIn.
Sponsored Content - Paid posts on newsfeeds are common on social media and LinkedIn is no different. Sponsored content will periodically show up on feeds, either to share company information, provide industry news, or what have you. While this is similar to the display ads discussed earlier, it differs in the sense that it will be seen on feeds, which allows for more direct communication. As long as sponsored content features striking visuals and interesting statistics, it will prove effective.
InMail - Lead generation on LinkedIn can be done through a variety of methods, but InMail is among the most effective. For those that don't know, InMail is a paid messaging option that those with premium accounts have access to. Not only can these be used to message users, but they are great for targeting those that fall into specific demographics. When it comes to generating leads, this option shouldn't be overlooked.
When it comes to paid advertising options on LinkedIn, these are the ones that you should focus on the most. They are used for different reasons, and they take on different forms, but they will prove useful in their own ways. Perhaps your goal is to generate more leads, or maybe you'd like to spread awareness of your business to a wide number of professionals. Whatever the case may be, these options will serve you well.
Display Ads - If your goal is to advertise on LinkedIn, as well as direct people to your website, display ads are worth noting. According to companies like fishbat, these are usually implemented so that users can be directed to websites. This can be done through static images or videos, though the latter option tends to be more effective. Regardless of the media you decide to go with, display ads can provide an excellent promotional opportunity on LinkedIn.
Sponsored Content - Paid posts on newsfeeds are common on social media and LinkedIn is no different. Sponsored content will periodically show up on feeds, either to share company information, provide industry news, or what have you. While this is similar to the display ads discussed earlier, it differs in the sense that it will be seen on feeds, which allows for more direct communication. As long as sponsored content features striking visuals and interesting statistics, it will prove effective.
InMail - Lead generation on LinkedIn can be done through a variety of methods, but InMail is among the most effective. For those that don't know, InMail is a paid messaging option that those with premium accounts have access to. Not only can these be used to message users, but they are great for targeting those that fall into specific demographics. When it comes to generating leads, this option shouldn't be overlooked.
When it comes to paid advertising options on LinkedIn, these are the ones that you should focus on the most. They are used for different reasons, and they take on different forms, but they will prove useful in their own ways. Perhaps your goal is to generate more leads, or maybe you'd like to spread awareness of your business to a wide number of professionals. Whatever the case may be, these options will serve you well.
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For more information about LinkedIn and social media as a whole, visit fishbat today.. Also published at Linkedin & 3 Paid Advertising Options Long Island Advertising Agencies Use.