There are many factors that go into one's purchasing decisions, but among the most important is an online reputation. Any online marketing company will agree that if someone researches a business, only to come up with few positive results, purchases may be less likely to come about. With that said, reputation management can have a considerable impact on one's public images. Here are some of the most important rep management questions that should be asked.
"What is reputation management, anyway?" According to reputable authorities such as fishbat.com, reputation management is the process by which information is changed or corrected in order to influence one's perception. What this means is that if someone looks up a positive review of a product, their chances of buying said product will increase. This is a general overview that your local online marketing company can provide.
"Does reputation management require marketing?" In order for the former to be carried out, the latter must be incorporated. There are quite a few services needed to fulfill this goal, SEO and content creation included. Not only must you be able to rank for certain terms, but high-quality content should be created so that ranking becomes easier. Without services like these, any goals related to rep management are likely to remain unrealized.
"If I see a false review or report online, can I dispute it?" Depending on the site where said review or report is posted, you might be able to dispute or even have it removed. All you have to do is provide evidence that what's being said about you is untrue. From there, the site administrator will be able to take the necessary steps. If you see these types of postings about yourself, take a deep breath and know that you're not without options.
"Is it possible to get other negative links removed, too?" This might be a little more difficult to carry out, since not all sites have the same rules. Furthermore, if a true story is posted, there is little chance that the administrator of the site will help you. However, these stories can be pushed down in search rankings with the services discussed earlier. If it can't be seen on page one, it's almost like a link doesn't exist at all.
"What is reputation management, anyway?" According to reputable authorities such as fishbat.com, reputation management is the process by which information is changed or corrected in order to influence one's perception. What this means is that if someone looks up a positive review of a product, their chances of buying said product will increase. This is a general overview that your local online marketing company can provide.
"Does reputation management require marketing?" In order for the former to be carried out, the latter must be incorporated. There are quite a few services needed to fulfill this goal, SEO and content creation included. Not only must you be able to rank for certain terms, but high-quality content should be created so that ranking becomes easier. Without services like these, any goals related to rep management are likely to remain unrealized.
"If I see a false review or report online, can I dispute it?" Depending on the site where said review or report is posted, you might be able to dispute or even have it removed. All you have to do is provide evidence that what's being said about you is untrue. From there, the site administrator will be able to take the necessary steps. If you see these types of postings about yourself, take a deep breath and know that you're not without options.
"Is it possible to get other negative links removed, too?" This might be a little more difficult to carry out, since not all sites have the same rules. Furthermore, if a true story is posted, there is little chance that the administrator of the site will help you. However, these stories can be pushed down in search rankings with the services discussed earlier. If it can't be seen on page one, it's almost like a link doesn't exist at all.
About the Author:
Please contact fishbat if you'd care for more information about reputation management.. Also published at The Biggest Rep Management Queries Online Marketing Companies Can Solve.