How Do Website Development Companies Improve Speed?

By Arthur Williams


Did you know that approximately half of all website visitors will click away if a site takes longer than 3 seconds to load? This speaks volumes about the importance of website speed, which a number of website development companies across the board work to improve. How can such an endeavor be carried so that the utmost engagement is seen? For those that would like to learn more about this subject, please read on.

When it comes to speed improvement - and the likes of Lounge Lizard can attest to this - Flash should be cast aside. Yes, it might be useful for showcasing video and animation, but it isn't conducive to loading speeds. As a matter of fact, Flash can slow them down to the point where visitors will never want to come back. This is just one of the possibilities that a website development company can look into.

Another way to help a site's speed is by cutting down on the number of images that you use. Most sites that businesses have today are focused on providing a visually simple experience, which is beneficial for many reasons. Not only does this make navigation a breeze, but fewer elements means that sites don't have to take as much time to process. While a few images are fine, it's important not to go overboard in this respect.

If you plan on using images, it's recommended that you optimize them. One of the ways to do this is by saving them as certain file types; JPEGs load fastest without sacrificing much in the way of visual quality. Furthermore, make sure that your images are appropriately resized so that they perfectly fit without your site having to resize them for you. When this is done, less bandwidth will be needed, resulting in faster speeds to boot.

Did you know that, in order for a website's loading speed to be improved, it might have to be moved to another domain? Keep in mind that there are many hosting domains out there, though some are more effective than others. Depending on where your site is located, it could run quicker if it's somewhere else. This is where a new domain could come into the picture, so ask your web designer if this move is feasible.




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