How Web Design Companies Can Implement Videos

By Arthur Williams


When discussing the most important forms of content in the digital age, a convincing argument can be made that video ranks highest. It's easy to see why, as it's not only able to draw the attention of others but provide nearly infinite value. As a matter of fact, you should know that the top web design companies can use this type of content to further their efforts. Here a few reasons why video matters to the companies in question.

At first glance, you may not think that video has much value to website development companies. With the growing importance of mobile friendliness, it makes sense for designers to keep things simple, meaning that certain types of content would be left out of the fold. This doesn't necessarily have to be the case, though, especially with the efforts that the likes of Lounge Lizard have been able to put forth over the years.

When it comes to the importance of video for web design, YouTube is a great place to start. Many people know about the site because of its wealth of content, but what many people don't know is that HTML from each video can be copied and pasted onto different websites. Not only does this allow videos to show up on different websites, but they will run in such a way that even mobile platforms will be accommodated.

Videos tend to instruct people better than any other form of content, too. Not only can you see what people are doing, step by step, but you will be able to easily hear their instructions as well. What this means is that it's easy enough to follow along, perhaps more so than a written blog, podcast, or what have you. Video can benefit websites, provided they aren't terribly long or take substantial time to load up.

For those that have been hesitant about adding videos to their web design projects, understand that there is value in doing so. It's a simple matter of knowing how well-compressed they are, so that they don't take long to load. In the world of SEO, the speed at which a website loads goes a long way in ensuring that it ranks well. Provided you're not careless about adding video, its value will become apparent.




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