Before you kick off your SEO campaign, you have to take part in a process known as keyword research. Without said process in place, you won't be able to figure out which terms of focus on during content creation. Fortunately, keyword research isn't as painstaking a process as you might believe. Here are a few do's and don'ts from Long Island SEO companies that will hopefully make this level of research easier for you.
DO focus on local terms. Regardless of whether you're working for a small company or a large brand, keeping things local at the onset is vital for SEO. This is why you should take the time to research keywords that are relevant to particular locations. For instance, a mortgage company that's located in Manhattan may want to look into terms like "New York mortgage firms." This is just one of many tips that companies like fishbat can provide.
DON'T forget to consider keyword volume. Keywords are not treated the same, as they will vary in terms of search volume. In other words, the more that people search for a particular term, the greater the volume of said term will become. You shouldn't waste your time with keywords that don't exactly stack up in this respect. After all, your SEO time is valuable, meaning that it should be invested wisely.
DO know that there are many seasonal keywords. If you work in ecommerce, there's a good chance that some of your products will sell better during certain months than others. For instance, pool covers are likely to be purchased more during spring and summer months. What this means is that terms related to pool covers won't see as much traction during the cooler months of the year. In simplest terms, there is a seasonal element to SEO.
DON'T change keywords if you don't immediately see results. As a matter of fact, you should know that the average SEO strategy takes months for results to be shown. What this means is that you cannot be hasty. If you're impatient, you're more likely to change keywords, deviating from the strategy that you initially set in place. Results will come, but this will only occur if you stick with your current strategy over the course of time.
DO focus on local terms. Regardless of whether you're working for a small company or a large brand, keeping things local at the onset is vital for SEO. This is why you should take the time to research keywords that are relevant to particular locations. For instance, a mortgage company that's located in Manhattan may want to look into terms like "New York mortgage firms." This is just one of many tips that companies like fishbat can provide.
DON'T forget to consider keyword volume. Keywords are not treated the same, as they will vary in terms of search volume. In other words, the more that people search for a particular term, the greater the volume of said term will become. You shouldn't waste your time with keywords that don't exactly stack up in this respect. After all, your SEO time is valuable, meaning that it should be invested wisely.
DO know that there are many seasonal keywords. If you work in ecommerce, there's a good chance that some of your products will sell better during certain months than others. For instance, pool covers are likely to be purchased more during spring and summer months. What this means is that terms related to pool covers won't see as much traction during the cooler months of the year. In simplest terms, there is a seasonal element to SEO.
DON'T change keywords if you don't immediately see results. As a matter of fact, you should know that the average SEO strategy takes months for results to be shown. What this means is that you cannot be hasty. If you're impatient, you're more likely to change keywords, deviating from the strategy that you initially set in place. Results will come, but this will only occur if you stick with your current strategy over the course of time.
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