Why Should Web Design Companies Focus On Motion?

By Arthur Williams


There seems to be a sense of seamlessness when it comes to the websites that we use today. It makes sense, given the fact that more and more designers have been adopting "less is more" approaches. These matter for website design companies across the board, but motion is still an element that most people take for granted. Here are a few things that you should know about it, as well as how it aids your experience on any well-made site.

First and foremost, motion is one of the most diverse terms in the realm of web design. Most people think of this term and automatically assume that it applies to video content or animated images. While this is true in certain instances, companies the likes of Lounge Lizard can tell you that it means just as much to fluidity between webpages. In fact, the latter is crucial if you wish to create a smoother user experience.

Motion also allows for fewer internal pages to be created. Scrolling sites have become quite common among website design companies, the main reason being that they convey vital information without requiring users to click around from one page to the next. As a result, exploring a website becomes more seamless, almost as if it's natural to move from one section to the next. Motion plays a huge role in this respect.

Finally, due to the minimalism that's often associated with web design today, you won't have to worry about motion taking up much space. When a website seems to chug along, hitting more than a few hitches along the way, it doesn't do the overall user experience any favors. If anything, it all but guarantees that visitors won't come back. In this day and age, motion on website is seamless, creating better experiences as a result.

Web design experts know that there are various elements that go into the work that they create. As you can see from the information covered earlier, motion plays a huge role. No matter what your site is built for, it's important that it performs to the highest possible level. This is where motion can prove useful, creating a user experience that's hard to beat. The better implemented it is, the more likely it is that sites will attract visitors in the future.




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