By definition, branding is the process by which a company or product is given an image. In other words, when someone sees a particular name, it will be immediately recognizable. Branding can be applied to anything, such as the red-and-white color scheme of Coca-Cola or the iconic cylindrical container of Pringles. With that said, if you'd like to know what some of the biggest branding mistakes entail, here is what Long Island advertising agencies can tell you.
If you want to get the most out of your branding efforts, consistency is the key. Unfortunately, there are some that will overlook this by utilizing a litany of colors and fonts. While creativity is fine, companies such as fishbat will stress the importance of keeping everything similar from a visual standpoint. Failure to do so tends to result in a brand being poorly showcased. A number of reputable Long Island advertising agencies can say the same.
Branding hinges on understanding one's audience, which might get lost in translation. This shouldn't be the case, as the demographic you're appealing to is largely what will help you create sales. You should brand your company in such a way that the right colors and graphics will be able to appeal to the demographic in question. If you fail to do so, there's a strong chance that you'll miss out on sales that could've been made otherwise.
Finally - and this might be the most important step, depending on how often you've used it - social media should never be ignored. After all, with millions and millions of people active on different social channels, it makes sense to showcase your brand on them. Once again, consistency and an understanding of your audience must be taken into account. This is especially true when creating and sharing content, as people will see it moving forward. Simply put, branding and social media work hand-in-hand.
To say that branding matters would be an understatement, whether your focus is on ecommerce or not. As a business owner, it's important to give a face of sorts; this is what will help people remember it better. Even though certain oversights can be made, talking points like the ones covered earlier will ensure that these don't occur. Branding is one marketing endeavor that should be prioritized, as it will yield long-term results.
If you want to get the most out of your branding efforts, consistency is the key. Unfortunately, there are some that will overlook this by utilizing a litany of colors and fonts. While creativity is fine, companies such as fishbat will stress the importance of keeping everything similar from a visual standpoint. Failure to do so tends to result in a brand being poorly showcased. A number of reputable Long Island advertising agencies can say the same.
Branding hinges on understanding one's audience, which might get lost in translation. This shouldn't be the case, as the demographic you're appealing to is largely what will help you create sales. You should brand your company in such a way that the right colors and graphics will be able to appeal to the demographic in question. If you fail to do so, there's a strong chance that you'll miss out on sales that could've been made otherwise.
Finally - and this might be the most important step, depending on how often you've used it - social media should never be ignored. After all, with millions and millions of people active on different social channels, it makes sense to showcase your brand on them. Once again, consistency and an understanding of your audience must be taken into account. This is especially true when creating and sharing content, as people will see it moving forward. Simply put, branding and social media work hand-in-hand.
To say that branding matters would be an understatement, whether your focus is on ecommerce or not. As a business owner, it's important to give a face of sorts; this is what will help people remember it better. Even though certain oversights can be made, talking points like the ones covered earlier will ensure that these don't occur. Branding is one marketing endeavor that should be prioritized, as it will yield long-term results.
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Please contact fishbat for further info about branding in general.. Unique version for reprint here: The Branding Oversights Long Island Advertising Agencies Can Help You Avoid.