Why does search engine optimization (SEO) matter?
SEO is important because in the modern business area, the very first thing that your prospective clients do is to visit Google and key in something like "guaranteed SEO services Riverside CA". If your business isn't present on the very first page of the resulting listings, then these prospects will probably never know that you exist. Word-of-mouth advertising can definitely be helpful, but if you want your business to grow, you want to make as many people as you possible can aware of your company and the services it provides.
This where you can get help from a trusted SEO professional. Availing yourself of the services of an experienced SEO/SEM company tends to be far more effective than trying to improve your page rank independently - and then having to learn everything that you know about SEO all over again, each time Google choose to rewrite or alter its algorithm for determining page rank and values. Because these changes are regular events, SEO isn't a one-time thing, but rather, a ongoing task that companies have to do again, and again.
For example, a lot of people still think that putting a lot of keywords in an article, sometimes called "stuffing, " will cause it and the site it is posted to be ranked well. This has not been true for a while, but some so-called professionals still suggest it. Articles that are "stuffed" do not read well to your actual audience of human beings and that reduces the time spent on the page, which is something else the algorithms take into account. That does not mean, though, that keywords are unimportant - it only means they should not be used 30 times.
Other practices worth using include making your pages mobile-friendly (which is something that you should currently be doing if you want to rank well, publishing high-value and useful content and properly applying authorship.
The absolute best way forward is to contact a reputable SEO agency and have this entity review and update your website on a regular basis.
SEO is important because in the modern business area, the very first thing that your prospective clients do is to visit Google and key in something like "guaranteed SEO services Riverside CA". If your business isn't present on the very first page of the resulting listings, then these prospects will probably never know that you exist. Word-of-mouth advertising can definitely be helpful, but if you want your business to grow, you want to make as many people as you possible can aware of your company and the services it provides.
This where you can get help from a trusted SEO professional. Availing yourself of the services of an experienced SEO/SEM company tends to be far more effective than trying to improve your page rank independently - and then having to learn everything that you know about SEO all over again, each time Google choose to rewrite or alter its algorithm for determining page rank and values. Because these changes are regular events, SEO isn't a one-time thing, but rather, a ongoing task that companies have to do again, and again.
For example, a lot of people still think that putting a lot of keywords in an article, sometimes called "stuffing, " will cause it and the site it is posted to be ranked well. This has not been true for a while, but some so-called professionals still suggest it. Articles that are "stuffed" do not read well to your actual audience of human beings and that reduces the time spent on the page, which is something else the algorithms take into account. That does not mean, though, that keywords are unimportant - it only means they should not be used 30 times.
Other practices worth using include making your pages mobile-friendly (which is something that you should currently be doing if you want to rank well, publishing high-value and useful content and properly applying authorship.
The absolute best way forward is to contact a reputable SEO agency and have this entity review and update your website on a regular basis.
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