How many times have you heard, "she liked his picture," in day-to-day conversation? My guess would be several because of a little phenomenon growing in prominence called "stalking." As users of social media, we are constantly creating and consuming content. Why has stalking become the norm? The reason behind this could simply be: because it's there to find.
As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?
The truth is they are. Companies are interested in their customers; therefore, they are keeping track of them via social network. Social media is changing the way people handle their business and successful companies have realized this. Many corporations have done a splendid job taking on this task, but many have yet to hit their mark.
For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, "Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."
Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.
As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?
The truth is they are. Companies are interested in their customers; therefore, they are keeping track of them via social network. Social media is changing the way people handle their business and successful companies have realized this. Many corporations have done a splendid job taking on this task, but many have yet to hit their mark.
For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, "Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."
Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.
About the Author:
For details about social media, and how it can be utilized for marketing, contact fishbat now.. This article, Stalking Or Social Media Networks is available for free reprint.