While promoting the products and services you sell, even if the product is simply you, you need help to get the word out. You need help to maintain contact with those interested and have just not made the decision, yet. You also need to be able to make initial contact with several classes of individuals, or business entities, to get the ball rolling as far as them getting to know you. This is where email marketing automation comes in extremely handy in a time saving way.
Emailing someone is less expensive than writing a letter and sending it by snail mail. It costs less than a telephone call, in some cases. There is no printing involved, no stamps, no trips to the post office and can be done any hour of the day or night.
There are several parts to an email automating system. The form they fill out, with or without a promise to send them something for free to get it, is the first visible one, called a capture form. This form is generated by the auto responder that is the first hidden tool. This is where the process starts.
Auto responders come in many shapes and sizes. They can cost a few dollars a month or many dollars a month depending on the features you desire. There are often programs available for actual purchase that are stored on hard drives and cost no more after that. They all have the basic feature of sending out emails when they are scheduled. The marketer can write and insert any number of messages to be sent every day, every other day, once a week, or any other time frame.
The frequency of these messages should be frequent enough that they do not forget about you, but not enough to make them feel stalked. These messages should be informative without being overly pushy. They must develop the ideas that make the recipient want your product and give them every opportunity to acquire it with live links. Offers of additional free information in the form of special reports or other documents will also help.
Getting the email addresses into the system is what the vast majority of your marketing efforts should go toward. These capture forms should be on your websites and blogs. They will need to be on any Twitter feed you engage in and the Facebook pages you maintain.
Since this type of automated system is so important to your efforts as a marketer, you could do worse than to find a company who can help you with this. They will be in the best position to design the capture form with all of the important trigger words needed to get the appropriate attention. They can help you design an attractive email and write all of the follow up messages that are needed.
Having a system that takes all of the email addresses in and maintains the data base so all of the messages can go out is an important part of your business in this modern, Internet world. Taking the time to compose an individual message for each person, every time you want to send them some new information, will take more time than you have available. Making this a system that works, under the radar, so to speak, is the best choice and the cost can be as low as providing free coffee to your whole office for one month.
Emailing someone is less expensive than writing a letter and sending it by snail mail. It costs less than a telephone call, in some cases. There is no printing involved, no stamps, no trips to the post office and can be done any hour of the day or night.
There are several parts to an email automating system. The form they fill out, with or without a promise to send them something for free to get it, is the first visible one, called a capture form. This form is generated by the auto responder that is the first hidden tool. This is where the process starts.
Auto responders come in many shapes and sizes. They can cost a few dollars a month or many dollars a month depending on the features you desire. There are often programs available for actual purchase that are stored on hard drives and cost no more after that. They all have the basic feature of sending out emails when they are scheduled. The marketer can write and insert any number of messages to be sent every day, every other day, once a week, or any other time frame.
The frequency of these messages should be frequent enough that they do not forget about you, but not enough to make them feel stalked. These messages should be informative without being overly pushy. They must develop the ideas that make the recipient want your product and give them every opportunity to acquire it with live links. Offers of additional free information in the form of special reports or other documents will also help.
Getting the email addresses into the system is what the vast majority of your marketing efforts should go toward. These capture forms should be on your websites and blogs. They will need to be on any Twitter feed you engage in and the Facebook pages you maintain.
Since this type of automated system is so important to your efforts as a marketer, you could do worse than to find a company who can help you with this. They will be in the best position to design the capture form with all of the important trigger words needed to get the appropriate attention. They can help you design an attractive email and write all of the follow up messages that are needed.
Having a system that takes all of the email addresses in and maintains the data base so all of the messages can go out is an important part of your business in this modern, Internet world. Taking the time to compose an individual message for each person, every time you want to send them some new information, will take more time than you have available. Making this a system that works, under the radar, so to speak, is the best choice and the cost can be as low as providing free coffee to your whole office for one month.
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