A few years ago the media was owned by a number of large corporations who controlled what you knew and how much. This trend has drastically reversed with the advent of common sense alternative media. It is cheap to setup and run, while at the same time it is very influential. This is attributed to several factors.
Specialized- outlets operating as alternative media are highly specialized in their content and style of delivery. They focus on a particular area and therefore have an audience that is ready to watch or listen. This is contrary to conventional broadcast where a station would air all manner of content through a single channel. It has created a loyal viewership and allowed such stations or platforms to handle issues with greater depth.
There are stations broadcasting pure entertainment like music, soap operas, drama series, reality shows and games. This means that a viewer is sure to catch his favorite action anytime of day or night. This creates attachment and a feeling of belonging. The few slots available in conventional media for such content are rendered unsatisfactory.
Cost of production- conventional production equipment were expensive especially for start-up individuals. This trend mean that only financially endowed institutions and individuals could afford such opportunities. It is now easy to produce quality sound and image clips from an ordinary mobile phone. There are incredible applications for editing images, graphics and sounds to produce excellent work.
Expanding internet space- the internet has provided an excellent opportunity for starters to showcase their work. There are blogs for persons interested in text where they can launch their careers. Video streaming sites like youtube offer an excellent broadcasting platform for any audio, graphic or visual content. There are no charges to operate on these platforms yet the reach is incredibly global.
Social media- the response on such platforms is instant and genuine. Friends criticize the ideas as presented in demos. Some of the most influential sites include facebook, instagram and twitter. Such exposure and criticism is good before commercialization stage.
Domestication- audiences around the world are getting more interested in local content. This has created numerous opportunities for locals to generate exciting broadcast material. It is easily adopted by populations and is highly influencing decisions. This trend has seen the acceptance of different languages as a medium of broadcast. This has sidelined mainstream corporations and greatly reduced their share.
Alternative broadcast is instant in relying information. You do not have to wait for a certain hour to get news from allover the world. Within minutes of an event across the world, it is picked by different platforms and delivered immediately. This means followers can access details regardless of geographical location or time.
The loss of market share by mainstream outlets is inevitable. The changing environment has resulted from an extremely selective audience. It comes with the advantage of variety with stiff competition arising out of the desire to deliver details. Mainstream broadcasters must change tact or be devoured into oblivion. The current wind is blowing towards a cheaper and open broadcast platform.
Specialized- outlets operating as alternative media are highly specialized in their content and style of delivery. They focus on a particular area and therefore have an audience that is ready to watch or listen. This is contrary to conventional broadcast where a station would air all manner of content through a single channel. It has created a loyal viewership and allowed such stations or platforms to handle issues with greater depth.
There are stations broadcasting pure entertainment like music, soap operas, drama series, reality shows and games. This means that a viewer is sure to catch his favorite action anytime of day or night. This creates attachment and a feeling of belonging. The few slots available in conventional media for such content are rendered unsatisfactory.
Cost of production- conventional production equipment were expensive especially for start-up individuals. This trend mean that only financially endowed institutions and individuals could afford such opportunities. It is now easy to produce quality sound and image clips from an ordinary mobile phone. There are incredible applications for editing images, graphics and sounds to produce excellent work.
Expanding internet space- the internet has provided an excellent opportunity for starters to showcase their work. There are blogs for persons interested in text where they can launch their careers. Video streaming sites like youtube offer an excellent broadcasting platform for any audio, graphic or visual content. There are no charges to operate on these platforms yet the reach is incredibly global.
Social media- the response on such platforms is instant and genuine. Friends criticize the ideas as presented in demos. Some of the most influential sites include facebook, instagram and twitter. Such exposure and criticism is good before commercialization stage.
Domestication- audiences around the world are getting more interested in local content. This has created numerous opportunities for locals to generate exciting broadcast material. It is easily adopted by populations and is highly influencing decisions. This trend has seen the acceptance of different languages as a medium of broadcast. This has sidelined mainstream corporations and greatly reduced their share.
Alternative broadcast is instant in relying information. You do not have to wait for a certain hour to get news from allover the world. Within minutes of an event across the world, it is picked by different platforms and delivered immediately. This means followers can access details regardless of geographical location or time.
The loss of market share by mainstream outlets is inevitable. The changing environment has resulted from an extremely selective audience. It comes with the advantage of variety with stiff competition arising out of the desire to deliver details. Mainstream broadcasters must change tact or be devoured into oblivion. The current wind is blowing towards a cheaper and open broadcast platform.
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