Twitter is a great place for businesses to advertise, for a number of different reasons. For one, it has a massive base of active users that grows every day. For another, those users are extremely engaged. It's far easier to advertise to a group like that.
However, all that may change thanks to a tool that's been developed by LeadSift. This tool will look at a person's tweets and use them to gather all the information than Twitter doesn't ask them to provide. It will also follow the behavior of people who click on a business' ads.
This tool has the power to find out what demographic a customer is in, find out personal information about them, and much more. It can also track every part of the buying process. When someone clicks on an advertisement, it'll monitor what they do from that point on and relay that information back to advertisers.
This could be invaluable to businesses. These days, it's a lot harder to make ads on the internet stand out. Targeted ads have a much higher CTR, and this tool will allow companies to target customers with laser precision.
Several companies have already used this tool to great effect. It's significantly improved their click through rate, and has helped them to develop much better ads. They can find the right users to advertise to, and make ads that convince them to make a purchase.
Businesses have wanted this kind of information from Twitter users for a long time, and now they have it. It's clear that there was a need for a tool like this, and it's fantastic that LeadSift has filled that need. Twitter should be a lot more enticing to advertisers now.
The best thing about the tool as well as Twitter as that no matter what you are selling, you can benefit from it. All types of people and topics show up on Twitter. Every type of person is there. Once you get started with the tool you will be able to see who your target market is. It is so much better to show ads to them instead of the general public. If you sell something for teen girls, older people might just ignore it.
However, all that may change thanks to a tool that's been developed by LeadSift. This tool will look at a person's tweets and use them to gather all the information than Twitter doesn't ask them to provide. It will also follow the behavior of people who click on a business' ads.
This tool has the power to find out what demographic a customer is in, find out personal information about them, and much more. It can also track every part of the buying process. When someone clicks on an advertisement, it'll monitor what they do from that point on and relay that information back to advertisers.
This could be invaluable to businesses. These days, it's a lot harder to make ads on the internet stand out. Targeted ads have a much higher CTR, and this tool will allow companies to target customers with laser precision.
Several companies have already used this tool to great effect. It's significantly improved their click through rate, and has helped them to develop much better ads. They can find the right users to advertise to, and make ads that convince them to make a purchase.
Businesses have wanted this kind of information from Twitter users for a long time, and now they have it. It's clear that there was a need for a tool like this, and it's fantastic that LeadSift has filled that need. Twitter should be a lot more enticing to advertisers now.
The best thing about the tool as well as Twitter as that no matter what you are selling, you can benefit from it. All types of people and topics show up on Twitter. Every type of person is there. Once you get started with the tool you will be able to see who your target market is. It is so much better to show ads to them instead of the general public. If you sell something for teen girls, older people might just ignore it.
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