Want to know how to create do-it-yourself marketing videos for your business?
In this article, I'll show you the few simple steps you to take in order to make a video and market that video effectively online.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
Identify this first, and it will become much easier to make your video a reality.
Step #2: Script it. Take a moment to plan and script your video. Be concise and keep your video short.
When you have an outline, it's time to record! Any video camera will do...as long as it's HD quality. We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Now that you know WHAT you want to say in your video, it's time to film it. Any camera will do...as long as it's HD quality.
After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!
It will save sooo much time and money!
The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. Editing is ery time-consuming, so if you can: outsource the editing! It will save sooo much time and money!
Now, export that video of yours and let's broadcast it to the world: AKA: YOUTUBE!
This most likely means you'll be posting your video to YouTube.com.
This will be determined by several factors such as authority, relevancy and engagement. Another effective strategy is consistency.
And the final step: REPEAT. Having just one video out there for the world to see is NEVER enough. The more the better. This way, more people have more of a chance to find you within YouTube and Google. So, consistency is the key.
Failure to do so, can prevent your video from ever being viewed or seeing by anyone. Take it from someone who has + 2 Million views.
In this article, I'll show you the few simple steps you to take in order to make a video and market that video effectively online.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
Identify this first, and it will become much easier to make your video a reality.
Step #2: Script it. Take a moment to plan and script your video. Be concise and keep your video short.
When you have an outline, it's time to record! Any video camera will do...as long as it's HD quality. We've used iPhones, GoPRO's, dSLRs, and handycams. The best camera is the one that you will actually use.
Now that you know WHAT you want to say in your video, it's time to film it. Any camera will do...as long as it's HD quality.
After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!
It will save sooo much time and money!
The next step is to edit your original footage. The software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia. Editing is ery time-consuming, so if you can: outsource the editing! It will save sooo much time and money!
Now, export that video of yours and let's broadcast it to the world: AKA: YOUTUBE!
This most likely means you'll be posting your video to YouTube.com.
This will be determined by several factors such as authority, relevancy and engagement. Another effective strategy is consistency.
And the final step: REPEAT. Having just one video out there for the world to see is NEVER enough. The more the better. This way, more people have more of a chance to find you within YouTube and Google. So, consistency is the key.
Failure to do so, can prevent your video from ever being viewed or seeing by anyone. Take it from someone who has + 2 Million views.
About the Author:
Learn more about make a marketing video. Stop by Rose Marie D'Amico's site where you can find out all about youtube marketing and what it can do for you.