Marketers are slowly saying 'rest in peace' to content marketing. The algorithm changes that Google has implemented now require that any paid link must have a nofollow tag. Value has dwindled in the promotions that brands have grown accustomed to.
Exposure: Too many content marketers get hung up with trying to reach the top of search engine results. Yes, they are important, but they are not the only focus one should have for their sponsorship.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
Content Matters: In the end, content will win over any other method that is employed to engage and woo the target market. Any individual that is clicking on links will want to sift through quality content instead of reading bland, repetitive material that does not serve any purpose.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
Exposure: Too many content marketers get hung up with trying to reach the top of search engine results. Yes, they are important, but they are not the only focus one should have for their sponsorship.
A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.
Content Matters: In the end, content will win over any other method that is employed to engage and woo the target market. Any individual that is clicking on links will want to sift through quality content instead of reading bland, repetitive material that does not serve any purpose.
It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.
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