It's 2014 and the use of mobile devices to surf the internet is simply exploding. Long gone are the days where the majority of internet users surfed from the comfort of their home PC or laptop. The advent of mobile devices such as smart phones and tablets has made it extremely easy for people to always be online. As a result, the online business industry continues to grow at an alarming rate. Marketers need to pay attention to trends and in this article we will be looking at a few trends within the mobile marketing space.
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Location advertisement Embedding: Mobile advertisement content can now be restricted to a specific location and specific audience. This feature is especially effective for restaurants and cafeterias among other location-based technologies. Geo-fencing with Plethora: Almost all smartphones have geo-sensors that enable the user access local content based on where one is. This has made it possible for marketers to switch from passive to active marketing techniques.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
From a pure marketing stand point the 4th/5th trends involve the type of sales pages we send to consumers. The use of inforgraphics, whiteboard, animation and video sales letters are being increasingly used to share messages that consumers can quickly understand and decide if they want to try or not. Everyone is so on the go that we have to hit people hard with our message and not waste their time. Straight to the point marketing is what works in today's world. Marketing that using strong archetypes vs a ton of words is what works.These are the 5 top trends that will make you money.
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Location advertisement Embedding: Mobile advertisement content can now be restricted to a specific location and specific audience. This feature is especially effective for restaurants and cafeterias among other location-based technologies. Geo-fencing with Plethora: Almost all smartphones have geo-sensors that enable the user access local content based on where one is. This has made it possible for marketers to switch from passive to active marketing techniques.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
From a pure marketing stand point the 4th/5th trends involve the type of sales pages we send to consumers. The use of inforgraphics, whiteboard, animation and video sales letters are being increasingly used to share messages that consumers can quickly understand and decide if they want to try or not. Everyone is so on the go that we have to hit people hard with our message and not waste their time. Straight to the point marketing is what works in today's world. Marketing that using strong archetypes vs a ton of words is what works.These are the 5 top trends that will make you money.
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