Choosing A Suitable Custom Trade Show Exhibit Design For Your Company

By Elaine Guthrie


Conventions can tap the target markets attention if executed properly. This can promote awareness that one can convert into leads or sales. Finding the appropriate custom trade show exhibit design is ideal to achieve such result. Assign a team or outsource such task to make sure that every detail is met. Do this at least a month before the actual event to avoid disappointment.

Know your clients to determine what approach you should use for the effort. Play with their curiosity to trigger their interest. Conduct random surveys to collect such data. Use the results in planning and composing the final layout. Incorporate these facts with the theme of your stall to get a good first impression.

Budget plays an important role in securing an effective display. However this should not compromise quality. It should still be functional and flexible despite unexpected turns. Shop around online or simply visit showrooms for good deals. Ask for recommendations if needed. Compare at least two options before executing any plans.

The efficiency of each booth does not depend on the size of its area. One can attain the same effect with the proper tools and lots of creativity. Refer to your layout to ensure that the materials you use provide an ample space for both display and entertaining clients. Having the right materials and enough room enables you to attend to inquiries faster and efficiently increasing your chances of winning and closing a good deal.

Do not turn your booth into a circus. Keep it clean and simple. Make use of striking but enlightening banners to connect with your clients. Have leaflets ready for display and distribution. Use commercial brochure holders or assign personnel to give it away. Consider giveaways but do not spend too much on these items. Audiovisuals such as television and computers can be handy but check with the coordinators if they would allow it.

Prepare an alternative plan in case of adverse situation such as equipment breakdown or the lack of personnel. Anything can happen during the event thus one must be flexible enough to adjust tactics to avoid frustrating clients. Bring additional supplies to support your staff in handling such adversity. Remember dissatisfied clients can harm your credibility thus do not ignore.

Choose a local provider if you need to outsource this effort. Note how their previous clients rate them in terms of efficiency and customer service. Browsing their websites is convenient but it may not be enough to address some hesitations and concerns. Discuss business with them personally to ensure you thoroughly understand their policies. This will also give you a good idea how attentive they are in handling your requests.

Pay attention to the amount of time they provide in delivering, setting up and dismantling the whole equipment. Note how much it cost to obtain a good service. You may need to ask how much they charge for additional requests. They should also be prompt in providing assistance in case the equipment malfunctions. They should also be flexible to any last minute adjustments. Anything can happen thus they should always have some back up.




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