Correlating CM Punk's Statements To An Internet Marketing Company

By Rob Sutter


Those who consider themselves avid pro wrestling fans may have already been exposed to a select few podcasts. CM Punk, a former World Wrestling Entertainment athlete, took to Colt Cabana's popular webcast to air his grievances with the company he left early this year. To say that these are fascinating listens would be nothing short of an understatement. In fact, it can make someone wonder whether or not WWE could be in need of an Internet marketing company.

During these podcasts, Punk detailed his final few years with the company and the poor treatment he was given. The most concerning narrative, in my view, was how Punk was practically forced to work with what would then be diagnosed as a staph infection. Those who know about these conditions will tell you that they are rather serious. In fact, if they are left untreated, they can be fatal. The fact that WWE allowed this without the appropriate medical care was very telling.

Punk also spoke about how he was being stifled on the creative side of things. For example, before he returned to the company a couple of years ago, he suggested that he'd wear MMA-style shorts to let his character evolve. WWE did not allow him to do so, on account of advertisers, but former WWE talent Brock Lesnar was able to return with those very shorts. Evidence like these pieces are strong and they only further illustrate why WWE would need an Internet marketing company.

You may wonder what use WWE would have for an Internet marketing company, given its worldwide notoriety. From what I have seen, reputation management will prove to be quite useful, as WWE needs to fan the flames that Punk created with his involvement in these podcasts. This company is not infallible and it has to address the missteps it has made. For this reason, it wouldn't be totally surprising to see firms such as fishbat becoming involved in the near future.

What has been made perfectly clear, to my perspective, is that WWE's treatment of its athletes is absolutely abhorrent. A company like this, which just about everyone knows about, should be able to give its employees the level of care that they require and I am sure that few will argue with this point. It should also allow for input by those who are responsible for entertaining the audience. These ideas have been clearly illustrated and Punk's words allowed this to happen.




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